Beauty
Score these exclusive beauty deals: Up to 40% off Fenty Beauty, The Outset and more
Beauty expert Julee Wilson shares her favorite travel-friendly finds.
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Saw it on TODAY? You’ll find it here. The segments are listed in order of when they aired.
About Shop TODAYTop Beauty Drops
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Fenty Beauty Universal Hair Start'R Kit
Use code TODAY for 30% off until 5/21
$32.90
$47.00
Fenty Beauty
Hot List: Memorial Day deals
Shop - On the Show
Shop the hottest Memorial Day must-haves from Old Navy, Shark, Tower 28, more
Save big on cooling towels, 'rescue' sprays, patio decor and more
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Tower 28 SOS Daily Rescue Facial Spray
Get 20% off with code TODAY through 5/23.
$28.00
Amazon
$28.00
Sephora
$22.40
$28.00
Tower 28
Shop TODAY's Ultimate Summer Swim Guide
Shop - On the Show
Our Ultimate Summer Swim Guide is here! Shop swimwear, SPFs and more — from $10
Shop must-haves for the season: affordable sunscreen, sun protection hats and more.
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Left On Fridays Top Shelf
TODAY readers can save 15% off sitewide with code TODAY now through the end of the day today, 5/16.
$95.00
Left On Friday
Left On Friday Double Scoop Top
TODAY readers can save 15% off sitewide with code TODAY now through the end of the day today, 5/16.
$95.00
Left On Friday
Left On Friday Hi Tide Bottom
TODAY readers can save 15% off sitewide with code TODAY now through the end of the day today, 5/16.
$95.00
Left On Friday
Fair Harbor Anchor Stripe Swim Trunks
TODAY readers can save 25% off sitewide now through 5/21 with code TODAY.
$66.00
$88.00
Fair Harbor
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Monday Swimwear Florence Sun Hat
TODAY readers can save 30% off sitewide with code TODAY now through 5/21.
$63.66
$89.00
Monday Swimwear
Monday Swimwear Exuma Hat
TODAY readers can save 30% off sitewide with code TODAY now through 5/21.
$67.86
$95.00
Monday Swimwear
Atolea Jewelry Copacabana Bracelet
TODAY readers can save 25% off sitewide with code TODAY, now through 5/22.
$19.50
$62.00
Atolea Jewelry
Atolea Jewelry Double White Beaded Bracelet
TODAY readers can save 25% off sitewide with code TODAY, now through 5/22.
$42.75
$57.00
Atolea Jewelry
Summer sneak peek
Shop - On the Show
Get ready for summer with these essentials: SPF scalp spray, $3 dishware and more
Plus, deals on seasonal fashion up to 50% off.
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Allure Readers' Choice Awards 2025
Beauty
Allure Readers’ Choice Awards: 6 beauty essentials readers swear by
The best beauty essentials readers like you swear by.
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Summer essentials at Target
Style
A rolling drink cooler, Bogg Bag totes and more stylist-approved summer picks — from $8
Shop TODAY contributor Chassie Post shares seasonal upgrades and solutions.
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Linens & Hutch 6-Piece Essential Sheet Set
Save up to 73% off sitewide with code TODAY.
$31.05
$115.00
Linens & Hutch
Sijo AiryWeight Cooling Eucalyptus Comforter
Save 40% off with code TODAY through 5/19.
$117.00
$195.00
Sijo Home
Ninja NeverDull 12-Piece Premium Knife System
Get 30% off the 12, 14 and 17-piece knife systems with code TODAY through 5/13.
$153.99
$219.99
Ninja Kitchen
Anyday 4-Piece Glass Round Dish Set
Get 36% off a large, clear set in Kale with code TODAY through 5/19.
$50.25
$78.00
Anyday
Summer Hot List
Shop - On the Show
Hot list: 6 trending products Shop TODAY editors are loving for summer, from $6
Here's what's hot right now, according to our editors.
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Smart home devices
Tech
The best expert-approved smart home devices — starting at only $11
"Alexa, turn on the TODAY Show."
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Summer beauty essentials
Beauty
A dermatologist recommends these beauty essentials for tackling summer heat, from $15
These beauty finds will have you covered all summer long.
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Travel wardrobe essentials
Style
Packing for vacation? A stylist recommends including these travel wardrobe essentials
These are the best travel basics to pack — that won't have you guessing what to wear.
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Mother's Day gift ideas
Gift Guides
Experts and editors share Mother's Day gifts Mom will adore
These picks are sure to put a smile on her face. Plus, editor and more expert finds to shop.
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Little Words Project Gold Vermeil Tennis Bracelet
Use code TODAY to receive 20% off sitewide until 5/9. Exclusions apply.
$120.00
$150.00
Little Words Project
Mother's Day Gifts
Shop - On the Show
It's almost Mother's Day! Shop businesses founded by moms themselves
Shop Brightland, Petite Plume and more top brands.
TODAY earns a commission on purchases through these links.
WS Game Company Jenga Vintage Bookshelf Edition
TODAY readers can save 15% off WS Vintage Bookshelf Games with code TODAY15 now through 5/10.
$42.50
$50.00
WS Game Company
$49.99
Amazon
$48.00
Every Little Something
WS Game Company Guess Who? Vintage Edition
TODAY readers can save 15% off WS Vintage Bookshelf Games with code TODAY15 now through 5/10 on the WS site.
$38.25
$45.00
WS Game Company
WS Game Company Sorry! Vintage Bookshelf Edition
TODAY readers can save 15% off WS Vintage Bookshelf Games with code TODAY15 now through 5/10 on the WS site.
$38.25
$45.00
WS Game Company
$44.99
Amazon
$46.50
Every Little Something
My Parallelle Small Traveller Organizing Cosmetic Bag
TODAY readers can save 15% with code TODAY15 now through 5/2 at 3 a.m. EST.
$66.30
$78.00
My Parallelle
Petite Plume Women's Twill Pajama Long Sleeve Set
TODAY readers can save 15% off sitewide with code TODAY15, now through 5/31.
$71.40
$84.00
Petite Plume
Petite Plume Men's Twill Pajama Set
TODAY readers can save 15% off sitewide with code TODAY15, now through 5/31.
$79.90
$94.00
Petite Plume
We Dream In Colour Galina Bow Earrings
TODAY readers can save 20% off with code TODAY now through 5/11.
$24.00
$30.00
We Dream in Colour
We Dream In Colour Gold Petula Earrings
TODAY readers can save 20% off with code TODAY now through 5/11.
$24.00
$30.00
We Dream in Colour
We Dream In Colour Gold Dragonfly Necklace
TODAY readers can save 20% off with code TODAY now through 5/11.
$56.00
$70.00
We Dream in Colour
We Dream In Colour Bee Necklace
TODAY readers can save 20% off with code TODAY now through 5/11.
$56.00
$70.00
We Dream in Colour
Brightland The Paint & Pour Gift Set
TODAY readers can save 20% off this set now through 5/4.
$76.00
$95.00
Brightland
This Girl Walks Into A Bar Organic Bloody Mary Mix
TODAY readers can save 15% off with code TODAY15 on the brands site, now through 5/12.
$21.99
Amazon
This Girl Walks Into A Bar Pineapple Mint Mojito Mix
TODAY readers can save 15% off with code TODAY15 on the brands site, now through 5/12.
$21.99
Amazon
Travel Gear Awards
Shop TODAY Travel Awards
The results are in! All of the 2025 Shop TODAY Travel Gear Award winners
We've got travel on our minds — and we've tested hundreds of products to determine the best of the best for flying, road trips and more.
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Bagsmart Blast Compression Packing Cubes
Winner: Best overall compression packing cube
$39.99
$42.99
Amazon
$33.99
$39.99
Kohl's
$49.99
Bagsmart
Columbia Women's Spire Valley Windbreaker
Winner: Best overall women's windbreaker
$48.00
$60.00
Columbia
$48.00
$60.00
Kohl's
$60.00
REI
Bagsmart Bubble Expandable Travel Tote Bag
Winner: Best value tote bag
$39.99
Bagsmart
$29.59
$39.99
Amazon
Skinsheet The Cleansing Coins
Winner: Best on-the-go beauty essential
$20.00
TheSkinSheet
$20.00
Cap Beauty
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Wrangler Hardside Spinner Carry-On Suitcase
Winner: Best value carry-on
$40.00
$52.80
Amazon
$40.00
$49.00
Walmart
$49.99
Wrangler
Baggu Medium Nylon Crescent Bag
Winner: Best travel purse
$52.00
Amazon
$52.00
Urban Outfitters
$52.00
Baggu
Mother's Day gifts
Style
Score these stylish Mother's Day gifts in time for the holiday — a Staub kitchen deal, jewelry, more
Melissa Garcia stopped by Studio 1A to share her gifting picks — starting at $10.
Anti-aging skin care
Beauty
Wrinkle-prevention skin care, makeup for mature skin and more dermatologist-loved products
The options are many — so we got experts to break down and share what actually works.
TODAY earns a commission on purchases through these links.
TODAY earns a commission on purchases through these links.
Get exclusive TODAY Show coupons
Add this extension to your Chrome browser and save at 40,000 retailers.
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Shop TODAY Savings
Start TODAY Boost Box
This curation of editor-approved products will deliver a supportive wellness boost!
$99.00
$302.81
Curated Boxes
Today Loves Food Cookbook
Ever wonder what your favorite TODAY show host cooks at home?
$30.00
$35.00
Barnes and Noble
Tula Skin Care Eye Balm
With aloe & rosewater, this glow-getter helps hydrate and cool skin for a refreshed look.
$38.00
Amazon
Affresh Washing Machine Cleaner
Even your washer needs a good clean every now and then.
$11.39
$11.99
Amazon
Womaness Let's Neck Firming Serum
This tighten and lift neck cream uses a roll-on applicator to cool and massage the skin.
$34.99
Amazon
Thrice Causemetics Liquid Lash Lash Serum
Achieve longer- and fuller-looking lashes in 8 weeks, according to the brand.
$44.80
$56.00
Thrive Causemetics
Amooca Car Seat Headrest Hook (4 Pack)
Convert your car’s headrest into a handy storage space.
$5.99
$10.99
Amazon
Yuoyar Sunglasses Holder for Car Visor (2 Pack)
Keep your sunglasses safe, organized, and easily accessible while on the road.
$9.99
Amazon
Wavytalk Hair Straightener Brush
This tool not only styles your hair effortlessly but also saves time.
$29.85
$45.99
Amazon
Cell Phone Stand with Wireless Bluetooth Speaker
This 2-in-1 phone stand and speaker makes your phone sound louder and clearer.
$26.99
$35.99
Amazon
Sam's Club Membership (1 Year)
A Sam's Club membership offers extra savings, Sam's Cash and more.
$25.00
$50.00
Sam's Club
Camp Snap Screen-Free Digital Camera
Perfect for spring and summer travel, our editors love this digital camera.
$65.00
Huckberry
Fresh Wave Odor Removing Gel, 2 Pack
Keep your rooms smelling fresh and clean with these gel odor removers.
$25.99
Amazon
INIU Portable Charger
This charger took home the gold during our 2025 Travel Gear Awards.
$15.99
$24.99
Amazon
Deck of Scarlet Threeway Solid Lip Oil
One Shop TODAY writer loves how “young” this oil makes her lips look.
$28.00
QVC
Looking for a book you saw on TODAY?
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All of the books you’ve seen on TODAY — and where to get them
All the books and albums you've seen on TODAY.
Looking for something else? Here you can find recommendations from some of our most commonly shopped categories.