Your wellness journey
starts here!

Subscribe to the Start TODAY app to get started
with your whole-body wellness companion.

Get Started

7-day free trial, then $9.99/Month
or $65.99/Year unless you cancel.

Only new subscribers eligible. Offer subject to change. Limited time offer. Taxes may apply.

Your wellness journey starts here!

Subscribe to the Start TODAY app to get started with your whole-body wellness companion.

Get Started

7-day free trial, then $9.99/Month or $65.99/Year unless you cancel.

Only new subscribers eligible. Offer subject to change. Limited time offer. Taxes may apply.

Nutrition

Fuel your body with personalized healthy meal plans designed by our registered dietitians

Fitness

Join our expert-led fitness challenges that are made for all levels

Inspiration

Stay motivated with daily boosts and positive affirmations from the Start TODAY's trusted experts

Scan to download the Start TODAY app from the App Store

Nutrition

Healthy recipes designed by our Registered Dietitians

Our app is packed with expert nutrition tips, custom meal plans, affordable grocery lists, and delicious recipes that cater to your dietary needs. All our meal plans are designed by our registered dietitians to help boost your nutrition.

Learn more about meal plans

Get Started

7-day free trial, then $9.99/Month or $65.99/Year unless you cancel.

Only new subscribers eligible. Offer subject to change. Limited time offer. Taxes may apply.

Fitness

Weekly and monthly challenges to keep you moving

From 10-minute dance cardio routines to full-body strength challenges, our expert trainers offer workouts for all levels. Whether you’re just getting started or adding to your routine, Start TODAY has the perfect fitness challenge for you.

Learn more about challenges

Get Started

7-day free trial, then $9.99/Month or $65.99/Year unless you cancel.

Only new subscribers eligible. Offer subject to change. Limited time offer. Taxes may apply.

Mindfulness

Daily boosts to keep you motivated

We know how hard it can be to find the motivation to build healthy long-term habits. Our Start TODAY mindfulness experts give you daily encouragement to stay on track and reach your goals.

Get Started

7-day free trial, then $9.99/Month or $65.99/Year unless you cancel.

Only new subscribers eligible. Offer subject to change. Limited time offer. Taxes may apply.

Experts

See all expert bios

Stephanie Mansour

Stephanie is a TODAY Fitness Contributor, a certified personal trainer, and a yoga and Pilates instructor. Read More

Lacee Green

Lacee is a certified personal trainer, women's behavior change specialist, and owner of women's gym WOOT WOOT HQ. Read More

James McMillian

James is a NASM-certified personal trainer and the Head Coach and Director of Innovation at Tone House. Read More

Why our Start TODAY community loves our app:

“Just got the Start TODAY App! It is SERIOUSLY jam packed with helpful tools. I’m so excited to get started.”

Candace Bolt, Start TODAY Member

“I just did my first workout with the app! I know it’s silly, but I am so proud of myself.”

Lori Peterson, Start TODAY Member

“I like how the workouts work your whole body.”

Lisa Sheperd, Start TODAY Member

“I’m super impressed with how much it offers! So many fitness options. I’m motivated and utterly determined to get in shape / lose weight for my vacation in May!”

Sterling SH, Start TODAY Member