Shop TODAY Beauty Awards 2025
Our team reviewed hundreds of products and narrowed them down to 165 winners — and even secured exclusive deals just for viewers.
Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more.
164 Results
164 Results
Shark Beauty CryoGlow Cooling + LED Face Mask
Shark$349.99Winner: Most innovative skin tool. See more for a deal:PROMO CODECode Copied!Derma-E Retinol Line Smoothing Hydro Gel Patches
Ulta$30.00Winner: Best retinol for eyesE.l.f. Bright Icon Vitamin C + E + Ferulic Serum
e.l.f. Cosmetics$16.00Winner: Best antioxidant serumTula Barrier Balance Ceramide Body Moisturizer
Tula$19.20$32.00Winner: Most immediate results. See more for a deal:PROMO CODECode Copied!Essie To The Rescue UV Gel Damage Repair
Amazon$11.97Winner: Best repair treatmentVersed Multi-Serum Skin Tint SPF 40
Versed$19.99Winner: Best 2-in-1 tinted moisturizerTatcha The Brightening Eye Cream
Sephora$64.00Winner: Best overall eye creamInnisfree Green Tea Enzyme Vitamin C Brightening Toner Pads
Innisfree$22.40$28.00Winner: Best value exfoliator pads. See more for a deal:PROMO CODECode Copied!Good Molecules 5% Niacinamide Serum with Ectoin
Amazon$8.00Winner: Best value serumAprilskin Calendula Peel Off Mask
Amazon$17.47Winner: Best peel off face maskDr. Groot Miracle in Shower Treatment
Amazon$30.00Winner: Best hair growth treatmentAlmay Thickening & Tint Hypoallergenic Volume Mascara
Amazon$9.97Winner: Best value mascaraIt Cosmetics Do It All Radiant Concealer
Sephora$30.00Winner: Best new launch concealerSubtl Beauty 3-in-1 Brow Pencil
Amazon$26.00Winner: Best overall brow pen/fillerBeekman 1802 Micellar Milk Froth Cleansing Gel
Amazon$29.00Winner: Best 2-in-1 makeup removerNeutrogena Hydro Boost Lip Oil
Neutrogena$9.97Winner: Best value lip oilThe Mane Choice The Alpha Bond Repair Leave-In Conditioner
Amazon$13.97$14.99Winner: Best leave-in conditioner for instant resultsElizabeth Arden Retinol + HPR Ceramide Capsules
Elizabeth Arden$99.00Winner: Best overall retinol. See more for a deal:PROMO CODECode Copied!Dr. Dennis Gross Alpha Beta 2% BHA+ Breakout Solution
Sephora$38.00Winner: Best overall acne treatmentThayers Invisible SOS Acne Patches
Thayers$8.99Winner: Best new launch acne/pimple patchesHero Mighty Patch Original
Amazon$12.99Winner: Best overall pimple patchesKiehl's Ultra Facial Barrier-Hydrating Cleanser
Sephora$29.00Winner: Best skin barrier boosting cleanserDr. Althea Pure Grinding Cleansing Balm
Dr. Althea$22.90Winner: Best cleansing balmFarmacy Green Clean Gentle Creamy Cleanser
Farmacy Beauty$32.00Winner: Best cleanser for sensitive skinCurology Hydro+ Foaming Gel Cleanser
Curology$15.00Winner: Best hydrating cleanserPrimera Perfect Oil to Foam Cleanser
Amazon$25.99Winner: Best overall cleanserTrue Botanicals Ginger Turmeric Cleansing Balm
Amazon$52.00Winner: Best splurge cleanserBliss Drench and Quench Moisturizer
Amazon$23.00Winner: Best value moisturizerDr. Althea 345 Relief Cream
Amazon$27.00Winner: Best moisturizer for acne-prone or sensitive skinInnBeauty Project Project Extreme Cream Firming & Lifting Moisturizer
iNNBeautyProject$48.00Winner: Best firming moisturizerPaula's Choice Pro-Collagen Peptide Plumping Moisturizer
Paula's Choice$49.00Winner: Best overall moisturizerTatcha Dewy Milk Moisturizer
Sephora$64.00Winner: Best new launch moisturizerIT Cosmetics Confidence in Your Beauty Sleep Night Cream
It Cosmetics$64.00Winner: Best night creamDr. Brandt Bright This Way Glow Overnight Retinol Oil
Dr. Brandt$82.00Winner: Best splurge retinolSkinbetter Science AlphaRet Overnight Cream
Skinbetter Science$145.00Winner: Best splurge night creamWeleda Skin Food Repairing Serum Stick
Amazon$19.99Winner: Best serum stickThe Outset Firming Vegan Collagen Prep Serum
The Outset$46.00Best firming serumMurad Heartleaf Gentle Resurfacing Serum
Murad$65.00Winner: Best serum for sensitive skinByoma Phyto-Mucin Glow Serum
Amazon$15.99Winner: Best hydrating serumLaneige Perfect Renew Triple Signature Serum
Laneige$39.00Winner: Best anti-aging serumSkinMedica TNS Advanced+ Serum
Amazon$295.00Winner: Best splurge serumDrunk Elephant C-Luma™ Hydrabright Serum
Drunk Elephant$68.00Winner: Best vitamin C serumSunday Riley Good Genes Lactic Acid Treatment
Sunday Riley$85.00Winner: Best lactic acid serumMedicube PDRN Pink Peptide Toner
Amazon$18.30$20.20Winner: Best overall tonerDr.Jart+ Every Sun Day Ultra-Sheer Priming Sunscreen Stick
Dr.Jart+$30.00Winner: Best new launch face SPFColorescience Sunforgettable Total Protection Face Shield Flex
Amazon$58.00Winner: Best tinted face SPFShiseido Clear Sunscreen Stick SPF 50
Amazon$32.00Best SPF stick for faceHello Sunday The Everyday One SPF 50 Face Moisturiser
Sephora$22.00Winner: Best skin care-forward SPFHawaiian Tropic Sheer Touch Face SPF 60+
Amazon$12.68$14.99Winner: Best overall face SPFVacation Classic Whip Glow SPF 30
Target$22.99Winner: Most viral SPFBanana Boat Sport Spray SPF 50
Target$13.99Winner: Best new launch body SPFOneSkin Triple Power OS-01 Body SPF
Amazon$54.00Winner: Best overall body SPFBenefit Cosmetics The Porefessional Shrink Wrap
Benefit Cosmetics$46.00Winner: Best overnight exfoliator treatmentDermalogica Daily Microfoliant
Amazon$19.00Winner: Best overall exfoliatorYSE Beauty Your Favorite Ex Exfoliating Pads
YSE Beauty$75.00Winner: Best splurge exfoliator padsOlehenriksen Après Skin Multi-Use Rescue Crème Overnight Moisturizer + Mask
Ole Henriksen$48.00Winner: Best face mask for sensitive skinYouth to the People Superberry Hydrate + Glow Dream Mask
Youth to the People$52.00Winner: Best overall face maskPeach & Lily Glass Skin Ginseng Collagen Mask
Peach and Lily$8.00Winner: Most hydrating sheet face maskMedicube Salmon PDRN Pink Collagen Jelly Gel Mask
Amazon$9.99Winner: Most viral sheet face maskNumbuzin No.9+ NAD+ BIO Lifting-sil Full Face Mask
Amazon$17.60Winner: Best splurge sheet face mask
Our panel of experts reviewed some of our winners and gave feedback based on their expertise.