We're Here for the Vera Bradley Revival — And Target Has Deals Up to 77% Off

The retailer carries backpacks, wallets and more accessories from the iconic brand.
Vivian Le / TODAY

Vera Bradley has been famous for its cotton totes, duffels and wallets in whimsical prints for decades, and many savvy fans turn to the brand's Outlet for exclusive deals and patterns at a lower price point. As professional deal hunters ourselves, we were excited to discover that Target has an under-the-radar section of Vera Bradley Outlet styles online. Right now, the retailer is offering up to 77% off an array of Vera Bradley pieces.

Whether you're shopping for a seasonal handbag or eyeing a fresh weekender for summer getaways, this sale is worth checking out. In the small accessories department, we're eyeing eyeglass cases, ID cases and a hair tool cover (which makes packing your curling and flat irons easy, even if you've just used them) for as little as $5. The hidden sale also has steep discounts on belt bags, weekenders, duffels and even a carry-on suitcase, in a mix of iconic patterns and timeless neutrals.

Below, shop our 12 top picks from Target's Vera Bradley Outlet sale. And don't wait to add to cart — these finds are going fast!

Vera Bradley Outlet sale at Target

Vera Bradley Outlet Cotton Double Eye Case

Never let your glasses — or sunglasses — go missing again with this chic case that holds two pair of frames. The slip pockets can also be used to store pens, pencils and planner tools, according to the brand, and you can score one for 70% off.

Vera Bradley Outlet Ultralight Essential Large Backpack

Whether you need a new backpack for the next back-to-school season or are just looking for a supportive everyday bag, this ultralight option is our top pick. Not only does it come in 12 different colors and patterns, but it’s 74% off.

Vera Bradley Outlet Lighten Up Zip ID Case

This tiny wallet is a practical buy for storing your cash, cards and coins on the go. Right now, it’s 74% off! It has a slip pocket on the inside, an ID window, key ring and a complete zipper closure on the exterior.

Vera Bradley Outlet Cotton Curling and Flat Iron Cover

If you've ever been known to shove your hot hair tool into your bag at the last minute, consider this quilted cover. With a heat-resistant lining, it will protect your hot tool on the go. Right now, it's just $10.50!

Vera Bradley Outlet Cotton Fabric-Wrapped Claw Hair Clip

Score this hair claw clip for 70% off! It's perfect to keep your hair in place and there are endless styling opportunities: messy buns, half-up style, you name it.

Vera Bradley Outlet Ultralight Large Belt Bag

Belt bags are having a moment, and now Vera Bradley is finally hopping on the trend! This modern day fanny pack is definitely a fashionable find, coming in 10 different colors and patterns, and is now 76% off for a limited time only.

Vera Bradley Outlet Cotton Lunch Bunch

Give your everyday lunch a refresh with this sweet floral lunch bag, currently 70% off. It's easy to carry, but structured enough to protect your snacks, per the brand. It's also machine washable.

Vera Bradley Outlet Ultralight Essential Lay Flat Travel Organizer

If you always seem to be rummaging around for cosmetics, cords or credit cards, this travel organizer is for you. It features three zip compartments, packs flat in your bag to save space and is currently 77% off — so you may want to grab a few.

Vera Bradley Outlet Ultralight Weekender Travel Bag

Nothing says “Vera Bradley” like a paisley print, and this stylish travel bag just so happens to be 70% off! It’s spacious enough for a weekend trip, but also features a trolley sleeve to slip over your suitcase for extended stays.

Vera Bradley Outlet Cotton Travel Tote

A classic cotton tote will never go out of style, and we love this zip closure option to keep all of your belongings secure. No more digging endlessly through a dark hole either, because this pick has several pockets inside to keep you organized!

Vera Bradley Outlet Cotton XL Travel Duffel

Some may say the duffel is making a major comeback, but we don't think it ever went away! If you never hopped on the trend before — or are just in need of an upgrade — score this iconic bag for a whopping 63% off.

Vera Bradley Outlet Hardside Spinner Suitcase (26 Inch)

Travel in style with this hard shell spinner suitcase that's currently 75% off. Inside it features a zip compartment divider on the left side, compression straps on the right and a mesh pocket to keep all of your essentials in sight and within reach.

How we chose Vera Bradley Outlet deals

The Shop TODAY editors and writers search the internet to find the best products and sales out there. We research products, interview experts and use our own personal experiences to curate our recommendations and make shopping easier for our readers. We also consider factors like shopper feedback and high discount levels. Learn more about Shop TODAY.