An actor, singer, songwriter, producer and entrepreneur is adding another title to her resume: cookie collaborator.
On May 13, Oreo announced limited-edition Selena Gomez Oreo Cookies, which showcase the Mexican American superstar’s very layered culinary passions.
Gomez’s cookie is inspired by her love of horchata — a popular Mexican drink — and combines flavors both sweet and spiced. It features a layer of chocolate and cinnamon-flavored creme on top of a layer of sweetened condensed milk-flavored creme with cinnamon sugar inclusions, all between two chocolate- and cinnamon-flavored wafers.
“Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment,” Gomez said in a press release. “I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I’m excited for my fans to try it.”
Selenators — the name for Gomez’s fandom — will be excited to discover that each cookie features six “unique embossments” designed with them in mind. This includes music-themed designs, one that spells out “Selenators” and one exclusive cookie found in about every third packs that features Selena’s signature.
In light of this partnership with Gomez, who has been open about her struggles with depression and anxiety, the Oreo brand is also making a donation to the Rare Impact Fund, Gomez’s foundation that focuses on increasing access to mental health services and education for young people.
Fans can grab the limited-edition Selena Gomez Oreo Cookies during a presale in the U.S. starting on June 2 at www.Oreo.com/UnwrapTheCollab or at retailers nationwide starting June 9 for a limited time while supplies last. Internationally, the cookies will be available in Canada and Brazil starting on June 9 and in Australia and New Zealand starting June 17.
After sampling the cookies myself ahead of their release, I say to Gomez, “Good For You.”
The cookies are indeed delightful: The milky cinnamon flavor of the cookie gives each bite a warm, cozy feel. They might be coming out in the summer, but I think these would do well in the fall and during the holidays, too, paired with coffee or a hot chocolate and snow falling outside.
“This collaboration embodies our commitment to delighting our consumers in unexpected ways and further establishes our footprint in the music industry,” said Michelle Deignan, vice president of Oreo U.S., in the release.
In January, the brand dropped limited-edition Post Malone Oreo Cookies, which featured a “first-of-its-kind swirled creme” with salted caramel and shortbread flavors between an Oreo chocolate cookie and signature golden cookie.
