Four social media creators are making the leap from the super small screen to the conventional small screen.
On May 19, Peacock is debuting four scripted shows through its emerging artist series, first created in NBCUniversal’s Creator Accelerator Program. (Peacock is owned by NBCUniversal, TODAY’s parent company.)
All four shows — “The Warehouse Phase” from creator Charlie Curtis-Beard, “The Kouncil” from creator Katie Florence, “Older Hotter Wiser” from creator Serena Kerrigan and “People Like Me” from creator Daren Vongirdner — will be available to stream in their entirety.
The creators also star in their respective shows, which riff off the content they are known for. In written statements to TODAY.com, the creators describe the leap from phone to television.
“Social media is immediate. You’re writing, producing, and editing in real time, often by yourself. Making a show is the complete opposite,” Kerrigan says. “It takes time, intention, and a village. But the overlap is in the storytelling. Whether I’m crafting a 60-second reel or a seven-episode arc, I’m always thinking about how to connect through honesty, humor and a strong point of view.”
Julie Christeas, founder & CEO of Tandem Pictures, which produced three of the four shows, describes this as the future of content.
“As content consumption demographics and mediums are ever-changing, producers must adapt to a landscape that is asking the question, where is the next generation of great artists coming from?” she says in a statement given to TODAY.com.
Javier Pons, chief content officer and head of Telemundo Studios, said the collaboration between Telemundo and Katie Florence for "The Council" reflects "a broader industry shift toward spotlighting authentic perspectives and developing content that resonates with new audiences."
Here’s what to know about all four shows.
‘The Kouncil’
Created by: Katie Florence (@katieflorence), a creator known for videos where she acts out conversations between different parts of herself — her heart, her logic and so on — to process what’s going on in her life.
How Florence describes “The Kouncil”: “It’s a dramedy that follows a girl going through a breakup. She deals with it by having discussions with her personified emotions that she calls her ‘Kouncil.’ It shows how easily one can be persuaded by their own anxiety or how they can be naive listening to their heart instead of their logic.”
Where the inspiration came from: “The inspiration came from a conversation I had with myself after being dumped abruptly out of nowhere. I wondered how I had missed all the red flags throughout our relationship and realized I wasn’t thinking logically but rather emotionally. My heart saw what she wanted to see and ignored the glaring truth that this guy just wasn’t that into me. I was hoping to get a better understanding of why I kept striking out when it came to my dating life and what pattern I was following.”
How making a show compares to making content for social media: “Content on social media doesn’t have to be taken as seriously. I can think of an idea, post a quick video and not think twice about it. When it comes to filming a show, one scene can be rewritten and discussed 30 different times before it actually becomes finalized. There’s also a slight pressure when you put something on a big screen rather than a phone screen. It’s suddenly looked at with a harsher eye. People tend to expect more from you. It’s a bit scary.”
‘Older Hotter Wiser’
Created by: Serena Kerrigan, known for her series on dating and confidence-building. Her book, “Let’s F—n Date,” comes out in 2026.
How Kerrigan describes ‘Older Hotter Wiser’: “A road trip rom-com meets identity crisis with excellent lighting and even better breakdowns. It’s funny, raw and just the right amount of unhinged. The story follows a woman who has built her entire persona around being confident, only to realize that confidence means nothing the moment she steps off the stage. It’s chaotic, emotional and painfully real, even though it’s completely scripted.”
What her followers can expect: “My followers know SFK, the Queen of Confidence. She’s loud, direct, and doesn’t apologize for who she is. That version of me definitely shows up in ‘Older Hotter Wiser,’ but you also see the vulnerability behind her. The fear. The confusion. The need to figure out who she is when no one’s watching. The show blurs the line between character and creator, and that’s intentional. It’s not just about watching someone be confident. It’s about watching her earn it.”
What the show taught her: “That I can do really hard things. There were moments I genuinely wasn’t sure I could pull it off, but I kept going. This show stretched me in every possible way. It was a completely different muscle from making 60-second videos. It was more intense, more collaborative, and honestly, more fulfilling. Even though it took nearly three years in development and pushed me to my limits, the payoff was so much greater. To finally see something I dreamed up come to life with a team of people bringing their full talent and heart to it — that’s the kind of work I’ve always wanted to do. And now I know I can. This is just the beginning.”
‘People Like Me’
Created by: Daren Vongirdner (@darendarendaren), known for innovatively edited and moving videos about life.
How Vongirdner describes ‘People Like Me’: “’People Like Me’ is a show about going through life and the everyday emotions we all face.”
Where the inspiration came from:“The inspiration came from the universe. From art. From life. Stories are happening everywhere — you just gotta look.”
How making a show compares to making content for social media: “At the end of the day it’s just storytelling. The only difference, for me and my team, is the scale of the production. We normally spend the same amount of time producing the content, we are just used to it being released in a shorter and more frequent amount of time.”
What’s next him: “I have some good ideas for Hollywood. I think us creators have so much to learn from the traditional ways but at the same time, we have a lot to offer too.”
‘The Warehouse Phase’
Created by: Charlie Curtis Beard (@charliecurtisb), a musician and rapper who shares original songs on social media.
How Beard describes 'Warehouse Phase'? “TWP is a show where we peel back the curtain on what it means to be an artist and content creator.”
Where the inspiration came from: “I got the inspiration from my friend who worked in a warehouse to make ends meet. What he really wanted to do was make films. When we were talking he said he was in his ‘warehouse phase.’ I took that to mean the phase of life where you have to struggle to make ends meet before doing what you really want to do.”
How does the show compares to his social content: “I’m a rapper in the show! So my fans will love to hear that I not only made all the music in the show, but put the full songs on all streaming platforms.”
What he's learned from the experience: “Work with your friends! I actually came back from the experience wanting to work with people more even on my solo content.”
