Monday morning is here, and we're kicking off a new week the best way we know how: with some light scrolling and a little shopping. And what's more fun to shop for than the popular products that have the internet abuzz lately?
In case you missed it, these Amazon bestsellers have achieved viral status, and our editors think they're actually worth the hype. To share our trending finds, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with a few of her favorite picks. From a newly launched concealer perfect for mature skin to the migraine relief cap one of our producers has been using for over a year, these products have caught — and kept — our attention for good reason.
Without further ado, here's your digital digest of the top discoveries that have made it out of our social media feeds and into our everyday routines. Keep scrolling to shop all of our Amazon picks.
Trending finds seen on TODAY
Chicgal Loose Cardigan Cover Up
Navigating the transition from spring to summer is a bit of an outfit puzzle, but this lightweight layer is a simple solution. It’s flying off the virtual shelves right now, with more than 4,000 bought in the last month and select colors starting at just $12. It’s an easy, throw-on-and-go piece that jazzes up a plain t-shirt, tank top or dress, and even works as a swim cover-up for the beach or pool. It comes in dozens of color and pattern options and sizes up to 5XL.
TheraIce Migraine Relief Cap
This migraine relief cap is a social media find that has helped multiple Shop TODAY staffers relieve headaches and unwind after a long day. One size fits most — just slip it over your head, lay back and relax. It blocks light, muffles sound and hugs your head with very gentle pressure, and you can even pop it in the freezer to enjoy cooling as a benefit as well.
Ofeefan Sundress Cover Up with Pockets
The perfect spring and summer dress recently landed at Amazon starting at just $14 in select colors, and it’s already found its way into our editors’ carts. The easy, breezy swing tank dress literally feels like wearing a t-shirt, but looks way more put together. It’s effortless to style with sneakers or sandals alike for no-brainer summer outfits, but it can also work as a swimsuit cover-up. Did we mention it has pockets?
It Cosmetics Do It All Radiant Concealer
Editor’s Note: This pick is low in stock, but we found a similar option below.
Consider your search for the best concealer for mature skin over, because this new launch from It Cosmetics claims to plump wrinkles, hydrate the under-eye area and brighten dull skin. It has a creaseless, buildable medium coverage with a radiant finish, which Brach says is the key to not looking cakey. The brand says it has a 16-hour wear time and it comes in 16 shades so you can find your flawless match.
It Cosmetics Bye-Bye Under Eye Concealer
Embryolisse Lait-Crème Retinol Alternative Moisturizer
Brach says she has been using Embryolisse cream for over a decade now, but this new launch from the brand is like an anti-aging upgrade to the original formula. It's got the same hydrating action of the Lait-Crème Concentré, with retinol alternative anti-wrinkle properties that are great for dry or sensitive skin. It can be used as a day or night cream, makeup primer, or neck and chest cream for a targeted body treatment.
Sunny Health & Fitness Stair Stepper with Handlebars
We're all looking for ways to save money right now, and cutting out gym memberships and classes is a great start. Instead, consider creating an at-home gym with this step climber that practically pays for itself at under $200. It comes with thousands of trainer-led courses to peruse in the app, handlebars with pulse sensors and a monitor tracking key metrics like time, strokes per minute and calories burned to keep you motivated.
More trending finds to shop
E.l.f. Glow Reviver Melting Lip Balm
One of our favorite beauty brands just launched a new glossy balm, and it's already climbing Amazon's bestsellers charts. It comes in six colors and a formula that promises a buttery soft, supple finish.
KuaiLu Yoga Foam Flip Flops
The footbed of these top-rated sandals is designed with yoga mat foam, so you know they’re comfy. The arch support is great for folks with plantar fasciitis or if you just want a pair of truly comfortable flip flops for summer. They're so light and great for travel, and they come in a bunch of sizes and colors.
Aprilskin TXA Niacinamide Pink Bubble Gum Deep Cleanser
Yes, you're reading that right — this newly launched "bubblegum" cleanser has the stretchy texture and nostalgic scent of classic chewing gum, with the skin care benefits of a deep pore cleanser. For a squeaky-clean feel, just add water and massage it from a gummy paste into a foamy lather, and it can even be used as a mask for a more intense treatment.
Goaus Passport Holder
With this Travel Gear Awards winner, you’ll always be able to track your most important documents down, and fast — perfect timing, since you’ll need your passport handy for domestic travel if you don’t have a real ID in a few weeks. This winner has space for an AirTag, so you can see where your passport is in real time and play a sound if you misplace it. It also has slots for credit cards, money, boarding passes and more, so it can even replace your wallet to consolidate valuables when you travel!
Dae Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand
Touch up flyaways, tame frizz and lay edges flat with this 3-in-1 styling cream and wand our editors love. Its small size and convenient, mess-free design makes it ideal for throwing in your purse for on-the-go touch-ups this season.
The Gym People Knee-Length Skort
Skorts are trending, and this one comes in a range of versatile colors, offers a generous length that provides a bit of extra coverage, and it features pockets deep enough to hold your phone and other essentials. It's right in line with the “sports-core” trend that’s been on the rise for over a year now, according to Etsy, and we’re all for a comfortable fashion moment.
Addlon Waterproof Solar Powered String Lights (33 Feet)
There's still time to get your outdoor entertaining space ready for Memorial Day, and these bestselling string lights will illuminate any patio, balcony, backyard and more when the sun starts to set. They're waterproof and solar-powered, per the brand, and have three lighting modes to up the ambiance.
Owala FreeSip Stainless Steel Water Bottle
In 2025, your water bottle is something of a status symbol, and the trendiest one to have right now is the Owala. The FreeSip model is beloved for its unique colorways, ability to keep liquids cold for hours on end and sip-or-swig opening.
Baggu Medium Nylon Crescent Bag
This social media favorite (and award-winner!) is proof that practical doesn’t have to be boring. The trendy, machine-washable bag has a deceptively spacious shape that can fit so much — think your phone, wallet, tablet and more, with interior pockets and a key leash to keep everything organized. The adjustable strap means you can wear it as a crossbody or a shoulder bag, so it’s up for any adventure.
Shark TurboBlade Fan
Just in time for summer, meet Shark's latest buzz-worthy innovation: the TurboBlade, an ultra-powerful blade-less tower fan that pivots, twists and oscillates 180°. It can accelerate air up to 80 ft., per the brand, with 10 speeds and noise levels for just-right air circulation.
Meet the experts
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon that are worth shopping, according to our high standards.
How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.
